There are several misconceptions surrounding Artificial Intelligence. These misconceptions can both promote and also tarnish the face of AI.

Only ten years ago, you would launch a website, optimise its meta tags, and enjoy a top-ranking position on Google in a few weeks. These days? Not so much. You have to earn your way to the top of the Google search results - you have to work hard to be there. Getting a...

Have you started a new business in your local area? Looking for ways to market your brand without having to spend a fortune on marketing that may yield little in return value? Then optimising your business online through local SEO techniques is the right place to...

Understanding the Pareto principle, or the 80/20 rule as its commonly known, can be a little tricky for someone who has just come across it. Some may even confuse it with Pareto efficiency, an economic phenomenon. The two ideas share the same name and are connected...

“THE WISDOM OF LIFE CONSISTS IN THE ELIMINATION OF NONESSENTIALS.” —Lin YutangGreg McKeown starts off his book, Essentialism: The Disciplined Pursuit of Less, with this quote from Lin Yutang, a renowned Chinese linguist, and inventor. If you’re an entrepreneur, or a...

Defining A BrandWhat a Brand is, and What it’s Not In order to create and establish a brand successfully, comprehending the brand for what it exactly is, becomes essential. Take time to define it thoughtfully and early in the process, so that your business’s image is...

Contrary to popular belief, you are not productive when you have completed an entire Netflix series in one night unless that is exactly your job or you are taking a well-deserved vacation. Whether at home, college, or work, productivity in any form is beneficial. It...

Three Reasons why every therapist should have their own websiteIn recent decades, Australian societies have begun to do away with much of the stigma that used to surround mental illness or visiting a counsellor, or psychologist. The importance of community connections...

Running a business is not a piece of cake. As an owner, there are several things that you have to keep track of and manage simultaneously. As you grow and expand the business, it gets hard for a single person to do everything. The number of tasks and workload...

LinkedIn found its advent as a professional platform connecting individuals, employees, professionals, and businesses under common interests. Today, it is one of the top-performing social media channels for the B2B business models. It is the biggest platform for the...